Accelerate OT
Year
'25
Client
Accelerate Occupational Therapy
Service
Brand Design, Visual System
© Accelerate OT
Context
Accelerate Occupational Therapy is an independent practice led by Tyler Schutz. With over a decade of experience in community-based neurological rehabilitation, her approach is distinctly client-centred, ensuring each person’s unique needs remain at the forefront of their therapeutic journey. While Tyler had established some values and meaning crucial to her service, this was yet to be reflected in a cohesive visual identity.
Approach
The project began by establishing the core attributes of Accelerate Occupational Therapy and translating these into a clear visual direction. The identity needed to feel positive, capable, and human, without losing the professionalism expected within a medical setting. From this foundation I developed a cohesive brand system including a human crafted wordmark and vibrant palette. Supported by library of relatable illustrations representing Tyler's service areas, paired with an accessible typography system for clear communication across touchpoints.