Helly Hansen
Digital Strategy & Design
Digital Strategy & Design
Digital Strategy & Design
Year
'24
Client
Helly Hansen
Service
Digital Strategy & Design
Year
'24
Client
Helly Hansen
Service
Digital Strategy & Design
Year
'24
Client
Helly Hansen
Service
Digital Strategy & Design
As the senior designer at creative agency, A.N.D, I lead a project to reshape the way Helly Hansen showed up in their audiences inbox.
© Helly Hansen
As the senior designer at creative agency, A.N.D, I lead a project to reshape the way Helly Hansen showed up in their audiences inbox.
As the senior designer at creative agency, A.N.D, I lead a project to reshape the way Helly Hansen showed up in their audiences inbox.
© Helly Hansen
© Helly Hansen
© Helly Hansen
Context
Norwegian-born outdoor brand Helly Hansen had recently relaunched a state-of-the-art website with a strong focus on brand credibility and ecommerce - an important step forward for the business. However, some of their other digital channels, including email marketing, hadn’t evolved at the same pace. The result was a less cohesive experience, with opportunities to better align strategy, design, and brand expression across the customer journey.
Approach
I led the strategy and design of Helly Hansen’s email marketing channel, with the goal of bringing it into closer alignment with the brand’s digital experience. The work began with a detailed audit and workshop to understand what was already working, where gaps existed, and how design could better support communication and engagement. From there, I translated Helly Hansen’s existing brand identity and systems into a flexible, repeatable email design system that the in-house ecommerce team could confidently own and scale over time.
Context
Norwegian-born outdoor brand Helly Hansen had recently relaunched a state-of-the-art website with a strong focus on brand credibility and ecommerce - an important step forward for the business. However, some of their other digital channels, including email marketing, hadn’t evolved at the same pace. The result was a less cohesive experience, with opportunities to better align strategy, design, and brand expression across the customer journey.
Approach
I led the strategy and design of Helly Hansen’s email marketing channel, with the goal of bringing it into closer alignment with the brand’s digital experience. The work began with a detailed audit and workshop to understand what was already working, where gaps existed, and how design could better support communication and engagement. From there, I translated Helly Hansen’s existing brand identity and systems into a flexible, repeatable email design system that the in-house ecommerce team could confidently own and scale over time.
Context
Norwegian-born outdoor brand Helly Hansen had recently relaunched a state-of-the-art website with a strong focus on brand credibility and ecommerce - an important step forward for the business. However, some of their other digital channels, including email marketing, hadn’t evolved at the same pace. The result was a less cohesive experience, with opportunities to better align strategy, design, and brand expression across the customer journey.
Approach
I led the strategy and design of Helly Hansen’s email marketing channel, with the goal of bringing it into closer alignment with the brand’s digital experience. The work began with a detailed audit and workshop to understand what was already working, where gaps existed, and how design could better support communication and engagement. From there, I translated Helly Hansen’s existing brand identity and systems into a flexible, repeatable email design system that the in-house ecommerce team could confidently own and scale over time.