Lund

Context

Lund is a specialist engineering and construction surveying company, originally known for their work in construction and earth moving. After initially rebranding, to signal a shift into surveying, they soon realised their heritage played a crucial role in their reputation. While their services had evolved, the trust and recognition built over decades in construction remained integral to the business.

We had identified an opportunity to create a contemporary identity that reflected Lund’s current focus, while still tapping into the legacy that carried decades of goodwill and trust in the sector.

Scope

I worked closely with the business to shape a modern visual identity that would propel Lund as a future leader of their sector while maintaining their strong heritage. Central to this was re-introducing two signature elements: the vibrant blue long associated with the Lund name, and the bold, heavyweight letter forms reminiscent of their original logo. These gave the brand a sense of strength and continuity, while the clean, geometric design added modern precision. The colour palette balanced the rich blue with neutral tones, creating a dynamic yet professional visual identity that works seamlessly across digital and physical touch points.

Context

Lund is a specialist engineering and construction surveying company, originally known for their work in construction and earth moving. After initially rebranding, to signal a shift into surveying, they soon realised their heritage played a crucial role in their reputation. While their services had evolved, the trust and recognition built over decades in construction remained integral to the business.

We had identified an opportunity to create a contemporary identity that reflected Lund’s current focus, while still tapping into the legacy that carried decades of goodwill and trust in the sector.

Scope

I worked closely with the business to shape a modern visual identity that would propel Lund as a future leader of their sector while maintaining their strong heritage. Central to this was re-introducing two signature elements: the vibrant blue long associated with the Lund name, and the bold, heavyweight letter forms reminiscent of their original logo. These gave the brand a sense of strength and continuity, while the clean, geometric design added modern precision. The colour palette balanced the rich blue with neutral tones, creating a dynamic yet professional visual identity that works seamlessly across digital and physical touch points.

Context

Lund is a specialist engineering and construction surveying company, originally known for their work in construction and earth moving. After initially rebranding, to signal a shift into surveying, they soon realised their heritage played a crucial role in their reputation. While their services had evolved, the trust and recognition built over decades in construction remained integral to the business.

We had identified an opportunity to create a contemporary identity that reflected Lund’s current focus, while still tapping into the legacy that carried decades of goodwill and trust in the sector.

Scope

I worked closely with the business to shape a modern visual identity that would propel Lund as a future leader of their sector while maintaining their strong heritage. Central to this was re-introducing two signature elements: the vibrant blue long associated with the Lund name, and the bold, heavyweight letter forms reminiscent of their original logo. These gave the brand a sense of strength and continuity, while the clean, geometric design added modern precision. The colour palette balanced the rich blue with neutral tones, creating a dynamic yet professional visual identity that works seamlessly across digital and physical touch points.

I worked with surveying specialists, Lund to propell their brand forward while maintaining decades of herritage in the Australian civil construction sector.

I worked with surveying specialists, Lund to propell their brand forward while maintaining decades of herritage in the Australian civil construction sector.

I worked with surveying specialists, Lund to propell their brand forward while maintaining decades of herritage in the Australian civil construction sector.

Say G'day

Say G'day

Say G'day